Challenges

The main challenge was to create something new while respecting the already established artistic direction of the channel. It was essential to intelligently reuse existing elements to ensure overall coherence.

Solutions

Initially, we started a brainstorming session to design the visual of the Trace Agenda logo, exploring various ideas through preliminary sketches.

Results

From these ideas, we developed the Trace Agenda logo and created an animation to accompany it. We also integrated additional graphic elements to enhance the direction we had chosen. Each step of this process aimed to ensure visual consistency and faithfully reflect the unique identity of Trace Agenda.

Further

We also designed static as well as animatable elements specifically tailored for social media platforms such as Instagram, suitable for both posts and stories.