Challenges

During my years at Moved By Design, we faced the challenge of highlighting artists' appearances through carefully crafted videos, incorporating animated elements in motion.

The main challenge lay in creating videos that were both attractive, unique, and distinct from one another, so that each one was marked by the distinctive presence of the artist.

Solution

We then took on the challenge of delving into the use of emerging methods of the time for generating animations from artificial intelligence. The goal was to create flat design versions of each artist for their videos, with animated versions making brief appearances, thus marking the passage of a transition or impactful element of the music (lyrics, musical transition, kick, etc.).

At that time, we employed two artificial intelligences. The first acted as an image generator, fueled by an image bank we had specifically created for each artist. From this first artificial intelligence emerged a base on which the second could work.

Result

We also created motion design animations using the available graphic charter to bring a more elaborate and harmonious visual touch to our videos.

The animations were meant to accompany viewers throughout the video, allowing everyone to fully immerse themselves in the festive and joyful universe of the Baccha Festival.